Crowd Work : Understanding a new type of digital labor
Deuxième séminaire de la série "Digitalization and the future of work". Comme toutes les nouvelles technologies, la digitalisation crée de nouvelles opportunités mais aussi de nouveaux défis.
Wednesday 26 June 2019 (12h15 - 14h15) - IDHEAP - Salle-005
Crowd work : Understanding a new type of digital labor
How task characteristics and remuneration affect satisfaction and indentification of crowd workers
Crowd work has been established as a new form of gainful employment on digital platforms on the Internet. Drawing on self-determination theory, we survey 434 crowd workers from 23 different German platforms. Using the data, we conduct a moderated mediation analysis. Our results show that perceived satisfaction with crowd work mediates the effects of several perceived task characteristics (perceived autonomy, task variety, task identity, and feedback) on identification with crowd work. We find these effects to be stronger for crowd workers that are able to realize greater financial compensation. Our results contribute to our understanding of crowd work as a new type of digital labor by showing how perceived task characteristics and financial compensation jointly shape favorable working conditions for crowd workers.
Ivo Blohm is an Assistant Professor for Data Science at the Institute of Information Management, University of St.Gallen. He holds a Ph.D. from Technische Universität München, Germany. He has been a visiting researcher at Harvard University, University of Queensland, and University of Verona. He heads the Competence Center Crowdsourcing at the University of St.Gallen—a research group, bundling several publicly and industry-funded research projects. His research interests include crowdsourcing, digital platforms, and business analytics.
Cette recherche a été soutenue par le Fonds national suisse (FNS)
Carlo Knotz, Mia Gandenberger, Giuliano Bonoli, Tobias Mettler