Conférence organisée dans le cadre du séminaire de M.Burger " Médiatiser des identités publiques en contexte polémique".
The talk tackles aspects of audience design, in particular intertextuality and affective rhetoric, in political performances delivered during the first phase of the Russian-Ukrainian war (March 2022) that erupted following the Russian invasion of Ukraine on 24 February 2022, and which is, sadly, still in progress.
By drawing upon critical discourse analysis of political speeches delivered by war leaders of the western alliance during the month of March, as well as social media videos, Dr. Patrona shows that discursive aspects of the information war include meticulous audience design through strategic intertextual references, while also leveraging the affective domain as a key battlespace, through carefully framed emotional appeals targeted at multiple audiences. The talk will also call attention to the effect of online news for recontextualizing and amplifying key messages from these public performances.
Dr. Patrona argues for a novel conceptualization of propaganda as powerful (multimodal) discourse and forms of sociocultural practice, and offers insights into the rhetorical construction of strategic narratives during information war in the current diverse and hybrid media landscape of proliferating internet-based digital platforms.