Breakfast Seminar: ORIGINALLUXURY - Pionneering Transparency Through Technology in the Luxury Sector
Don't miss our breakfast seminars focusing on Grand Challenges! This time we will explore how to implement transparency through technology in the luxury sector. Coffee and croissants are provided. Places are limited, so please don't wait to register.
Speakers:
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Felicitas Morhart, Full Professor of Marketing and Founder of the Swiss Center for Luxury Research
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Margot Stuart, Co-Founder & COO, OriginAll SA
Felicitas Morhart is Full Professor of Marketing at the University of Lausanne since 2014 and Vice-Dean of the Faculty of the Business School since 2019. Her research focuses on how market-oriented compa nies can create meaning and contribute to the well-being of their various stakeholders (mainly customers, employees, managers, and society). Her central work is at the intersection of marketing and leadership, such as her work on behavioral branding, brand-oriented employee leadership, personal branding, and brand authenticity. Her latest teaching and research focuses on luxury marketing. In 2020, she published the edited book "Research Handbook of Luxury Branding (Edward Elgar Publishing). In the same year, she founded the Swiss Center of Luxury Research at HEC Lausanne (www.swisscenterfor-luxuryresearch.com), where she also teaches the master course "Luxury Marketing". Her research has been published in top national and international journals. She also advises and trains managers mainly in the luxury and premium industries (mainly financial, automotive and hospitality) on the topic of transformational change. In 2013, Felicitas Morhart was named one of the "Top 40 under 40" by the business magazine Bilanz for her influence in the Swiss business world. In July 2019, she was also named one of the top 100 successful women in Switzerland by the Swiss magazine "Women in Business".
Margot brings over 15 years of expertise in combatting illicit trade and counterfeiting. As an early member of the OECD Taskforce on Charting Illicit Trade, she has been at the forefront of initiatives co-developed alongside international organizations such as INTERPOL and WCO. Not just limited to countering illicit trades, Margot has a proven track record in establishing and scaling start-ups. Steering operational activities in a MedTech startup has also allowed her to acquire a deep understanding of regulatory and quality mandates. Over the years, she has established herself as a subject matter expert in traceability and product data integrity with deep insights on Sustainable Business Management.
HEC Research Center for Grand Challenges